What is Linkedin?

LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients.

Overview of Linkedin

LinkedIn is a social network specifically designed for career and business professionals to connect. Over 65 million professionals use LinkedIn to cultivate their careers and businesses. LinkedIn is about building strategic relationships. Thus, the number of connections is less important than the type of connections. In fact, LinkedIn stops showing your actual number of connections once you have 500 because it’s about quality, not quantity. LinkedIn officially launched on May 5th, 2003. In 2005, LinkedIn opened up its first revenue-making operations: job listings and subscriptions. By 2006 it was turning a profit, and by 2011 it became a publicly listed company on the New York Stock Exchange, under current CEO Jeff Weiner. However, saw enough potential in the idea to invest $4.7 million in the young company.LinkedIn is ideal for building connections for freelance work, a customer base, potential partners, or simply to keep your job prospects open.


Use LinkedIn to Build a Business

LinkedIn can help you to start and grow a business. It provides you with an opportunity to communicate and collaborate with other professionals interested in sharing business and industry knowledge. It offers can provide strong professional connections and boost your online reputation better than most other social networking resources. It is an efficient tool for locating those who may contribute to the success of your business.


The Benefits of Creating a LinkedIn Account

LinkedIn gives you the ability to showcase your profile, expertise, recommendations, and connections, not only is your profile the first professional impression of you when recruiters and employers use LinkedIn to search for candidates but it also demonstrates credibility in your industry and highlights your achievements.

1. Build your Professional Network via the power of Social Media Platforms;

Things done via real-world networking can be accomplished more quickly and efficiently via an online professional networking environment. By using LinkedIn, you can review a supplier‘s, accountant‘s, or lawyer’s recommendations, reviews, and experience before making contact with a new connection.


2. Increase Credibility and Attract New Business;

By requesting recommendations from individuals with whom you have done business, you can increase your credibility with potential business connections. LinkedIn members can also follow companies that keep them up to date with important company information. By receiving recommendations and having followers on LinkedIn, a company presents a great opportunity to grow their business. A business is about sales but it is also about connections and networking on a professional level. LinkedIn offers numerous opportunities to increase your referral and knowledge base, attract new business, attract quality employees, increase credibility, and expose products/services.

3.Promote your brand as an authority;

If you’re creating great content pertinent to your industry, share it on LinkedIn. This could become a channel for you to become a trusted source for insights into your industry. Encourage employees to share your content, too, so it isn’t only coming from your organization’s branded page. Be certain to include updates from your blog and a few well-placed links leading back to your website.

4.Creating shareable content;

By producing content that your viewers want to see and share with others, your viewers become engaged advocates of your company and expand your global reach and influence. As with any quality content marketing effort, strive to publish authentic and relevant posts to encourage viral likes, shares, and comments. Posts that feel like spam will not get shared and, in fact, could result in your business losing followers.

Make your content available in different formats such as SlideShare business presentations, blog posts, infographics, webinars, podcasts, and videos to suit the viewing preferences of your target audience.


5.Differentiating yourself from your competitors;

On LinkedIn, you can use your company description to emphasize how you stand out from your competitors. Consider how you can use stories, infographics, and photos to give users an authentic, transparent, and positive impression of your company. Include company news and share information about your company culture to reach potential new hires and convey your company’s values, mission, and vision. Visual storytelling via links to video, infographics, photos, and artwork gives users impressions about how your company thinks and acts.


7.Improving your ranking in search engines.

A lot of businesses are on LinkedIn. If you’re interested in working with a particular business, you can use LinkedIn to read its business profile, connect with people who work for that business, and more. LinkedIn invites users to create content, as well. Posting articles on LinkedIn can help to establish your expertise.


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